BILLBOARD ADVERTISING AND ITS IMPACT ON PRODUCT PROMOTION
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
In our present capitalist society whose economics depends on the exchange of goods and services complaints, competitive advertising of products and business powers the “engine of our economy, fostering economic growth and creating jobs in many industries”, Bran (1982). Many practice and behavior exist in our competitive market where the taste of consumers plays a vital role in the designing, pricing production and promotion of goods and services. Basically, the aim of this study has been to capture the impact of billboard advertising in product promotion.
The study revealed that billboard advertising creates awareness of products and services, influence consumers of product and services in their choice of product. Billboard advertising also contribute to nation’s environmental beautification and economic growth.
This study also indicated that billboard advertising messages carries and reinforces electronic and print media messages.
